Ok, so I’m a Nerd.

Categories: Featured, Home Building 101 | Posted: September 13, 2010

Can I just say that I love construction?  I mean, I reaaaalllllly love construction.  You may not believe it, but it’s true.  My hubs and I love to walk through homes under construction just to find out what’s on the inside.  Needless to say I always want to know why we do what we do when it comes to construction.  A lot of my buyers consider me to be very well informed because I can answer about 90% of their construction questions and I get super excited when one of my buyers brings a friend or relative who actually builds or remodels homes for a living to check us out.  It’s like getting to be on Construction Jeopardy!  So, that makes me a big nerd.  But, it’s also good for you ‘cause I’m going to explore our construction on this blog.

When I first started thinking about this topic, I thought about my Gramma’s cooking.  She is an excellent cook and any one who’s ever eaten her food will tell you that.  (you know who you are, ahem, Cecil)  The secret to her cooking is that it’s a little different every time.  You can’t ever really re-create any of her dishes because there really isn’t a recipe she follows religiously; it’s just what she does in reaction to how it’s going at the time.  Well, building a home really isn’t like that.  Yes there are ingredients and every buyer has their specific color and carpet choices that are going into the home, but we warranty our structures and guarantee our kilowatt hours on our HVAC and we can’t just wing it every time.  A dash of insulation here or there won’t a guarantee make!  So is there a recipe for building a sound home?  Yes!  What is it?  Well, stick around and find out, ‘cause I’m gonna show you!

My Quest

Categories: Celebrity Gossip, Featured | Posted: September 9, 2010

Home Owner in Lasater Ranch

What makes an Antares Home Owner tick?  What makes them choose us?  As a company, we spend countless hours trying to figure out how to get better responses on our customer surveys, analyzing data, and attending meetings about this subject.  This is the question that keeps a salesperson up at night.  We ask ourselves, why this person did, or did not buy our home.  In the homebuilding industry the buyer is the celebrity, the hero.  They are the person we most want to know about.  A new home salesperson would jump at a tabloid that featured gossip and interesting info on all of our buyers as well as those that got away!  So, why not create that?  I am starting a quest to find out as much as I can about our buyers.  I am going to visit with them in their native habitat and study them.  I will have them fill out one of those little questionnaires that you see in the celebrity profiles of your favorite magazine and take pictures and dish it up!

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