Selling Your Home to the Millennial Homebuyer

Categories: Blog | Posted: May 18, 2017

There’s a new generation of homebuyers out there, and they are distinctly different than those who came before them.

Millennials—a total of about 80 million people born between 1980 and 2000—constitute about 35 percent of today’s homebuyers, according to a 2016 National Association of Realtors study. Although many of them have school loan and credit card debt, they’re also living with their parents longer (a lot longer) to save money. It’s a market segment you can’t ignore, but you also can’t overlook the fact that they have strong preferences in their home choices. If you want to successfully sell to this generation, you need to learn how to appeal to the Millennial homebuyer. Here are some home staging tips.

They live lightly. Millennials aren’t clutterbugs. They aren’t likely to be weighed down by possessions, as they prefer to feel unencumbered, to pick up and go on a whim. They like simplicity in their surroundings. When you’re preparing to sell your home, be sure to remove all the extra décor and furnishings. What you might think of as “cozy” or “charming”, they might perceive as “mom’s house”.

DIY doesn’t cut it. This is a generation that has been accustomed to instant gratification. They want a home to be move-in ready. That means updated and clean. They want stainless steel appliances and granite countertops. Carpets are passé to this group; they prefer the natural look of wood flooring, so even manufactured wood, laminate, or wood-like tile is a plus.

Open spaces are preferred. This generation of homebuyer is looking for something more modern than their parents’ home. They want an open floor plan that is conducive to the frequent entertaining they anticipate. They prefer multi-purpose space to defined areas (like dining rooms). Show them how to use a space as a media room (with Internet connectivity, please) and you’ll get their attention.

Go for the green. Millennials are more committed to eco-friendly living than any other generation. They want energy efficiency in the construction (insulation, windows), systems (HVAC), appliances, and fixtures (toilets, showers, LED lighting). Be sure to point out any repurposed or recycled materials used in the home (cork or bamboo flooring, recycled glass surfaces).

Every year, more Millennials will prepare to buy a home. Are you ready to sell to them?

The Heights of Weatherford

Categories: Neighborhood News | Posted: May 10, 2017

In honor of our first model in Weatherford officially opening, we decided to chat with our sales consultant about her experience so far working in the area! Brandy is new to the #AntaresFamily, but has fit in since day one. She genuinely loves her community and the city of Weatherford! We wanted to share her thoughts from the recent interview about The Heights of Weatherford Estates.

Q | What is the best part about working in Weatherford?

A: As soon as I hit that Parker county line I feel like life slows down and everything seems less rushed and hurried.  The small town charm and vibe won me over out in Weatherford and I feel like I am already becoming part of the community fabric.  I recognize folks and everyone waves.  Weatherford feels wholesome and safe and the people are so friendly and welcoming.  I love the older buildings and the adorable antique and gift shops.

Q | What makes the Heights of Weatherford Estates unique?

A: The bucolic setting and countryside.  I have never seen a community that is so beautiful with fantastic countryside views.  You feel like you are at the tip of the hill country when you look out towards the south western horizon.  It’s the epitome of what Texas is all about.  Natural beauty and a country setting.

Q | What’s your favorite memory from your temporary sales office?

A: Bonding with my builders in a confined space.  It really allowed the builders and I to all form a close relationship.  In a trailer, there is no such thing as privacy…  You can hear every conversation whether you want to or not.  So, I feel this helped both of the Jasons and I bond quickly and led the path to great communication.  We (spend) more time with one another than we do our own spouses.  So having that open communication and being able to share the triumphs, frustrations, and interactions throughout the day has made us become more of a family that has each other’s backs.  I think the trailer solidified our work relationships.  We are all passionate about being the best team we can be and being successful in Weatherford.

Q | What do you most look forward to about working from your new model home?

A: Being able to actually demonstrate the endless features and quality amenities built in each Antares Home!   Before I was selling the features without being able to demonstrate them.  NOW, I can demonstrate the features and that makes such a difference!

Q | What is your favorite feature in your new model home?

A : It’s hard to choose just one.  I think the things that you usually only find in custom homes such as the window seat in the dining nook and the master bedroom, the built in shelves in the kitchen island for recipe books, and the art niches make the home feel like a custom home!

Q |  Why is the model home’s floorplan perfect for prospective homeowners looking in your community?

A: We hit the target demographic perfectly with this plan.  Buyers these days are savvy.  They don’t want a 3,000 (sq ft) home to maintain with wasted space/sq footage.  My homebuyers are looking for smart and functional use of space.  They want a home design that fits the way their family lives everyday.  They want lots of island space and cabinets in the kitchen knowing that is where everyone gravitates to.  They want flexible space that they can use as they see fit such as the front dining room  Most use that as a study or a second living room instead of a formal dining room.  People love that the master bedroom is separated from the secondary bedrooms to give everyone privacy.  The master bathroom feels like a spa retreat and the closet space throughout the entire plan insures that there is plenty of storage!

Visit our brand new model home at the Heights of Weatherford Estates to chat with Brandy in person. She’s excited to make you feel at home with us!

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