Green is Good. Guarantee is Better.
August 21, 2013
How many times have you heard the G word while shopping for a new home? Everything's green, from the water heater to the dishwasher to the high-efficiency toilet. According to some utility companies, even the electricity is green when it comes from wind power. But how about a G word that has some substance? One that makes a difference you can see--like, in your monthly electric bill. Some builders test a small sample of homes in order to slap a Green label on their product and call it a day. But if you want to offer an electricity usage guarantee, you have to go further. You have to test every home you build, not just a random sample. Some builders think the logo is important. Others think a guarantee has more value. The crazy thing? Getting a "green" certification using a random sample costs a significant chunk of money. And the only entity that benefits is the Green Logo company. The builder gets to put a fancy logo on a brochure. The customer gets a brochure that gathers dust. Hooray for the Green Logo company! Smart customers prefer numbers over colors. Numbers like guaranteed kilowatt-hours for heating and cooling are more important than a green logo on a brochure. Why not take the money that buys a logo and use it instead to test every home for energy efficiency? And then offer a guarantee for heating/cooling electricity consumption. That's exactly what a local builder in the Dallas-Fort Worth Metroplex has done. Antares Homes builds in Arlington, Crowley, and Fort Worth, and guarantees the heating and cooling costs for every home. Curious? Check out their guaranteed heating and cooling costs online or stop by any sales office for details and a demo. 800-ANTARES (800-268-2737)